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Press Release

Press Release – 24th August 2011

Kids Academy Launch High Quality British Curriculum Children’s Day Nursery and Preschool in Abu Dhabi

Mr.Khalifa Faraj Bin Hamoodah (Vice Chairman, Faraj Bin Hamoodah Holding), has signed an exclusive master franchise agreement with Kids Academy Childcare, the multi-award winning childcare provider in the UK to offer outstanding British Curriculum Education for children aged 8 weeks to 4 years across the United Arab Emirates. The first nursery is scheduled to open in January 2012 in Abu Dhabi.

Kids Academy Childcare nursery and preschool was established 10 years ago by Sue and Rob Jones and an experienced management team dedicated to providing high quality childcare for children aged 45 days – 4 years. Over the past decade, Sue and Rob have expanded the group which now provides childcare to over 450 children each day and employing over 100 staff.

Through Sue’s leadership Kids Academy has also gained a number of Awards including Investor in People and Business of the year for staff training and development together in achieving an “outstanding” Ofsted inspection outcome – one of only 2% in the country.

The proprietors have considerable experience working with children. Rob Jones is an ex-Liverpool FC and England Professional football player who currently represents the prestigious Liverpool legends team. Sue is an ex-professional Tennis Coach who is also a qualified NVQ 4 Nursery Nurse. They are also parents themselves, and have brought together enthusiastic, dedicated staff whose childcare credentials are second to none.

Official Signing Ceremony 28th July 2011

Top left: Dave Elebert (Kids Academy), Adam Bowery (British Embassy Abu Dhabi) Moza Salem Al Shoomi (Ministry of Social Affairs), Sue Jones (Kids Academy), Khalifa Faraj Bin Hamoodah (Faraj Bin Hamoodah Holding)

Sue Jones commented

“In 1999 I established Kids Academy with a firm vision to provide the ultimate childcare experience for children, parents and families alike. This vision coupled with exceptional underpinning values and principles have enabled Kids Academy to be an innovative, progressive and award winning brand”

Sue continued, “Kids Academy stand out as the trailblazer for a new era of childcare. We underpin the philosophy that every child deserves the very best possible start in life and within an educationally supported environment can really fulfil their potential. It is a proven fact that a child’s experience in the early years has a major impact on their future life opportunities and we are here to ensure our future generation are provided with the ultimate foundation to make the very most of their abilities and talents through play and the deliverance of the British Early Years Foundation Stage Curriculum”

“Staff Training and Development is a key requisite to Quality for our Organisation and it is through our thorough and intensive inductions and on-going staff reviews, performance observations and appraisals that we continually deliver the highest standards of care and optimum deliverance of the British EYFS Curriculum. Our team work extremely hard to put our principles and approach on the map and we would like to thank everyone to date for all the support, commitment and enthusiasm that has enabled us to be recognised by many childcare sector and business awards for the high standards that we set”

“To be awarded Ofsted outstanding at our Nurseries is a superb recognition to the children we care for, the parents we support and the staff we continue to train and develop through our Staff Training Academy. We are now keen to emulate that success with the Faraj Bin Hamoodah Holding in the United Arab Emirates”

Bin Hamoodah said

“We are delighted to welcome the Kids Academy to the United Arab Emirates and provide the development support to assist them in sharing our vision and delivering our growth aspirations. It is essential we support education like Kids Academy which are vital for a prosperous local economy.

Childcare remains a growth industry and with the planned expansion Kids Academy are well positioned for further growth as we capitalise on the increased demand for the British Curriculum offering high quality childcare places.”

  • Ofsted Outstanding Award
  • Positive About Disabled People
  • Apprentice of the year
  • Work Safe Award
  • The Royal Society for the Provention of Accidents
  • Investors in People
  • Warrington Business Awards
  • Food Hygiene Rated 5 out of 5 - Scores On The Doors
  • ISO 9001 - Quality Management
  • ISO 14001 - Environmental Management
  • ISO 18001 - Health and Safety
  • ISO 27001 - Information Security
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